OUR STORY
WE BELIEVE
We believe in skincare that honors both nature and tradition, combining thewisdom of the past with the purity of modern formulations. We believe everyingredient has a story — from wild-crafted witch hazel that soothes and restores,to gentle botanicals that care for sensitive skin.
Pure Botanicals
Only high-quality, ethically sourced plant ingredients.
Respect for Tradition
Honoring Indigenous knowledge and the healing power of plants.
Purity & Safety
Alcohol-free, plant-based, and free from harsh chemicals.
Sustainability
Ethical sourcing, mindful packaging, minimal environmental impact.
ABOUT US
Focusing On What Matters Most
Our story begins with a native North American botanical that has soothed skin for centuries —witch hazel, the gentle yet powerful shrub known as Hamamelis virginiana. Long before it became a modern skincare essential, witch hazel was carefully harvested and prepared by Indigenous tribes who understood its natural ability to calm, cleanse, and restore. Their traditional knowledge revealed the plant’s remarkable gifts: cooling inflamed skin, reducing swelling, easing irritation, and bringing balance back to the body.
Inspired by this deep heritage, we honor the wisdom of the land and the people who first nurtured it. We source our witch hazel with intention, using mindful extraction methods that preserve the plant’s natural integrity. Every formula begins with pure botanical clarity — clean, alcohol-free distillations that capture witch hazel’s true essence without stripping or harshness.
From forest to bottle, our products stay rooted in simplicity, purity, and respect. No unnecessary additives. No overpowering scents. Just the timeless clarity of a plant that has supported skin wellness for generations.
We believe in skincare that feels connected — to nature, to history, and to the quiet rituals that ground us. Through witch hazel’s soothing touch, we carry forward a tradition of healing and harmony, offering modern beauty that remembers where it comes from.
Nature’s heritage. Your skin’s sanctuary.
HISTORY
Indigenous Origins
Tribes such as the Cherokee, Iroquois, and Potawatomi used witch hazel extracts for swelling, skin healing, and cleansing.
1800s
European settlers adopt witch hazel after learning its uses from Native American healers. Distillation methods begin.
Mid-1800s
Commercial witch hazel tonics appear in the U.S.
1900s
Witch hazel becomes a household staple for first aid and skincare.
Today
Witch hazel is now a global skincare staple, celebrated for its gentle, astringent, and healing properties. Modern
formulas honor its traditional uses while providing safe, and effective solutions for all skin types.
OUR PRODUCTS
Explore our options
WITCH HAZEL CUCUMBER TONER
Our Favorite
- Refresh and soothe your skin with the gentle combination of wild-crafted witch hazel (Hamamelis virginiana) and cool cucumber extract.
- This alcohol-free toner calms irritation, reduces redness, tightens pores, and restores balance, leaving skin feeling refreshed, hydrated, and revitalized.
- Cucumber’s naturally cooling and hydrating properties complement witch hazel astringent and clarifying effects, creating a heritage-inspired botanical formula that’s perfect for sensitive, oily, or combination skin.
Hydrates and refreshes skin.
WITCH HAZEL ROSE PETAL TONER
Our Best Seller
- Experience the gentle harmony of wild-crafted witch hazel (Hamamelis virginiana) and pure rose extract, a soothing blend inspired by centuries of natural skincare wisdom.
- This alcohol-free toner calms irritation,reduces redness, tightens pores, andrefreshes your skin, leaving it soft, balanced,and radiant.
- The addition of rose brings naturalhydration and a subtle, delicate floralaroma, creating a daily ritual that soothesboth skin and senses.
- Perfect for sensitive, combination, or oilyskin, this heritage-inspired formula blendsthe best of botanical tradition with modernskincare purity.
Calms irritation and redness.
WITCH HAZEL ELDERFLOWER TONER
Our Specialty
- Discover the gentle power of wild-crafted witch hazel (Hamamelis virginiana) paired with delicate elderflower extract, asoothing botanical blend inspired bycenturies of natural skincare wisdom.
- This alcohol-free toner calms irritation,reduces redness, tightens pores, andrefreshes the skin, leaving it soft, balanced,and radiant.
- Elderflower adds natural anti-inflammatory and antioxidant benefits, helping to restoreand revitalize the complexion whileenhancing witch hazel’s clarifying properties. Perfect for sensitive, combination, or oily skin, this toner brings heritage-inspired botanical care into your daily skincare routine.